Overview

Using SFMOMA archives as a source for content, select a past exhibition.

Create a microsite showcasing the work in that exhibition.

Objectives

Determine the tone and focus of your selection. How can you make a website that highlights the information (location, date, time, descriptions, metadata, etc) about this exhibition while showcasing the content in an engaging way? How can you explore different ways of showing the tone? Should it be legible? Formal? Ambient? Obtuse?

Consider the ideal viewing conditions for your site. Are you literally representing the in-person experience online as in the case of 404 Error: The Object is Not Online? Can you print your website out? How does your website relate to the artwork in the current moment, when many museums and cultural institutions are closed in the interest of public health?

Requirements

• Showcases at least 3 artworks from a previous SFMOMA exhibition
• Features descriptive text contextualizing the show and website
• Challenges notions of digital and physical space and/or materiality and immateriality

References

• Cindy Sherman, MoMA Marc Kremers
• Talk to Me, MoMA by Stamen Design
• Magritte: The Mystery of the Ordinary, MoMA by Hello Monday
• Matisse Cut-Outs, MoMA by New York Times Interactive
• Kerry James Marshall: Mastry, MCA
• Endless 80s, Red Bull Music Academy, by Folder Studio
• Apotheosis, The National Gallery in Prague, by Zak Group
• Mac Photographic Archive, by Lizzie Malcolm
• Zero, Guggenheim
• Storyline, Guggenheim
• Adapter Museum
• Het Nieuwe Instituut by Moniker
• Temporary Stedelijk
• Wax Magazine
• Heart of Glass by Luke Archer
• Rhizome
• TumbVR, a gallery plug-in
• to.be/fields, a collage tool

Past Examples

• Magritte by Jane
• Alexander Calder by Alice
• Wayne Thiebaud by Yenne
• Vija Celmins by Yesenia
• Robert Rauschenberg by Howsem

Reading

• Fuck Content by Michael Rock, 2009
• The Mission to Save Vanishing Internet Art
• Karel Martens, Joy, and Five Years of P!: An Interview with Prem Krishnamurthy

Calendar

Week 1
    Thursday Apr 2
        P3 Assigned
Week 2
    Tuesday Apr 7
        Wireframes Due
    Thursday Apr 9
        Office Hours
Week 3
    Tuesday Apr 14
        Visual Design Due
    Thursday Apr 16
        Office Hours
Week 4
    Tuesday Apr 21
        25% Buildout Review (Group Crit)
    Thursday Apr 23
        Office Hours
Week 5
    Tuesday Apr 28
        75% Buildout Review (Group Crit)
    Thursday Apr 30
        Office Hours
Week 6
    Tuesday May 5
        Office Hours
    Thursday May 7
        Final Due (Full Crit)

Project

Week 2: Wireframes

Due Tuesday, Apr 7

Research SFMOMA's past exhibitions and select an exhibition. Develop two website concepts for that exhibition. Produce a wireframe/sketch of each direction, beginning with the home page and one detail page.

Week 3: Visual Design

Due Tuesday, Apr 14

For the selected concept, present a visual design sketch of at least three pages/states. Pretend these are screenshots of your website. If I click through your design sketches, will I understand how this website exists online?

Week 4: 25% Buildout Review

Due Tuesday, Apr 21

Your initial site should be online. We will spend the next week focusing on coding the larger framework of your site. The design sketch phase is quick in order create the visual language of the site. Be prepared to modify the design and experiment in code.

Week 5: 75% Buildout Review

Tuesday, Apr 28

Your site should be functioning as intended. The next week should be spent fine-tuning details and content.

Week 6: Final

Thursday, May 7

Present a final exhibition microsite.